CHALLENGE
How can I design a brand and visual identity for a professional mixing studio?
SOLUTION
Heidi Wang is a professional mixing engineer. I designed a visual identity for her studio. The logo is inspired by the shape of the Neve Console, the letter of H & W, soundwaves and the fader on the Neve Console. The logo, typography, and collateral are clean and simple. The motion design is meant to convey the movement of music mixing and the idea of pushing fader on the Neve Console. Different line weights are representing the rhythm and dynamic of music mixing.
DESIGN TOUCH POINTS
Branding, Visual Identity, Motion, Logo Design