CHALLENGE
How can I design a visual identity for a premium, fashionable sunglasses brand?
SOLUTION
20/20 offers premium, fashionable sunglasses & functional, polarised eyewear. The logo is inspired by the repeated numbers ”20/20“ and symmetrical shapes of sunglasses. The two “O” are connected by “/“, which forms a glass shape. The two brand’s gradient colours represent the reflection of lights and how 20/20 eyewear can provide different styles of glasses that fit your needs, from a sunny morning to a sunny afternoon, from sunlight to neon light. The style is clean, minimalistic and premium. This is a design sprint challenge done for @modernbrief on Instagram.
DESIGN TOUCH POINTS
Branding, Visual Identity, Motion, Logo Design, Package Design
