Girls Let's Go Spotify Cover
Girls On The Bus Spotify Cover
We Come To Play Spotify Cover
This project won the Gold for 2022 Muse Awards in Video Category
and Bronze for 2022 Atomic Awards
2022 Applied Arts MUSIC - SERIES
2022 Communication Arts Digital Advertising
2022 Strategy Awards
Some press about this project:
CTV News—Girl Guides Goes Edgy
Toronto Star—Girl Guides give campfire songs an edgy punk update
Applied Arts—Campfire Emoji Songs
Strategy—Girl Guides gives campfire tunes the School of Rock treatment
and Bronze for 2022 Atomic Awards
2022 Applied Arts MUSIC - SERIES
2022 Communication Arts Digital Advertising
2022 Strategy Awards
Some press about this project:
CTV News—Girl Guides Goes Edgy
Toronto Star—Girl Guides give campfire songs an edgy punk update
Applied Arts—Campfire Emoji Songs
Strategy—Girl Guides gives campfire tunes the School of Rock treatment
Client: Girl Guides of Canada
Agency: Zulu Alpha Kilo
Agency: Zulu Alpha Kilo
Executive Creative Director: Brian Murray
Art Director: Sarah Quinto
Writer: Julia Forrester
Design Director: Dejan Djuric
Designer: Crystal Huang
Account Team: Alexa Macdonald, Kara Oddi, Alyssa Guttman
Art Director: Sarah Quinto
Writer: Julia Forrester
Design Director: Dejan Djuric
Designer: Crystal Huang
Account Team: Alexa Macdonald, Kara Oddi, Alyssa Guttman
CHALLENGE
How do we change the dated and traditional perception of Girl Guides of Canada?
SOLUTION
The creative team turned three classic and familiar campfire songs (Bingo, Down By the Bay, and The Wheels on the Bus) into Girl Guides Fire Songs as anthems of empowerment and used them to demonstrate how amazing things happen when girls get together. I contributed to the project by designing the 🔥🔥🔥 Songs' logo lockup, GIFs and the Spotify album cover. I also explored concept posters that would help promote the songs and change the dated perception of Girl Guides of Canada. We wanted to convey the idea that girls are encouraged to be ambitious, outspoken, and inclusive. The fiery spirit of Girl Guides today is represented by bold colours and visuals.
DESIGN TOUCH POINTS
Album Cover design, Poster Design, GIFs / Motion Design
🔥🔥🔥 Songs GIFs
GIRLS LET'S GO GIFS
IT'S OUR RIGHT TO SHINE BRIGHT GIFs
Poster explorations
These concept posters use repetitive patterns, bold colours and condensed type to enhance the fiery spirit of Girl Guides. The repetitive patterns create visual illusions and make the static poster in motion, almost as the same rhythm in the music beat. The purpose of this design is to draw viewers' attention to the image in order to grab their interest in Girl Guides of Canada and 🔥🔥🔥 Songs. The colour of the poster goes with the lighting of the music video, which helps create an edgy look.
