Client: Waterloo Brewing
Agency: Zulu Alpha Kilo
Design Director: Dejan Djuric
Designer: Crystal Huang
Account Supervisor: Haley Holm
Producer: Tim Lynch
Lead Studio Artist: Ashleigh O'Brien
Agency: Zulu Alpha Kilo
Design Director: Dejan Djuric
Designer: Crystal Huang
Account Supervisor: Haley Holm
Producer: Tim Lynch
Lead Studio Artist: Ashleigh O'Brien
You can learn more about it at drinkseagram.ca
These Seagram Seltzer Mixer Pack are available for purchase at Beer Store or Waterloo Brewing
These Seagram Seltzer Mixer Pack are available for purchase at Beer Store or Waterloo Brewing
CHALLENGE
How can I design packaging for the Canadian version of Seagram Seltzer Can?
SOLUTION — SEAGRAM SELTZER CAN
Waterloo Brewing purchased the Canadian rights to Seagram coolers. Waterloo Brewing was one of Zulu Alpha Kilo's clients. I designed a new series for Seagram Seltzer Mixer Pack. The idea is to create a simple, elegant and clean look with the new cans while keeping the Seagram logo, adding fruit imageries, colourful visuals and water splashes for the box packaging design. I used colour lines and different hierarchies of typography and spacing, to reach the client's ask and goal.
DESIGN TOUCH POINTS
Packaging Design
