CHALLENGE
How can I design a bake and dessert shop that reflects its sweet, cute and fun characteristics?
SOLUTION
Dolce Dream is a homemade bake and dessert shop that sells lactose-free, lite sugar macarons and cakes on online platforms (mainly Instagram). Positioned around the notion of making sweet, cute, fun and flavorful desserts, the identity used illustrations and typography to enhance the brand's look and feel. The logo is designed with two "D"s that are intertwined and upside down with each other, forming a swirling shape, which mimics the dynamic motion of stirring the flour while making desserts.
DESIGN TOUCH POINTS
Branding, Visual Identity, Logo Design
