This project won the Bronze for 2020 ADCC Student Competition.
(Advertising & Design Club of Canada)
Check the website that I've made for this zine
(Advertising & Design Club of Canada)
Check the website that I've made for this zine
CHALLENGE
How can design introduce Chinese Culture through Cantonese Cuisine to young audiences?
SOLUTION—HOU MEI ZINE
HOU MEI is a zine that introduces Cantonese Cuisine in different aspects to the Western market through the collaboration of illustration and articles, the use of both English and Chinese. "Hou Mei" means delicious in Cantonese pronunciation. The project focused on cultural exchange through my detailed illustration and easy-to-follow editorial design. The colour palette is limited to two. Instead of using the traditional Chinese red, I decided to use a pastel version of red and yellow in order to excite the current market and young generations. I incorporated the traditional Chinese elements such as extracting the elements of the traditional Horizontal inscribed board and applied to the border of important headlines and subheads.
DESIGN TOUCH POINTS
Editorial Design, Illustration, Typography
ZINE FRONT COVER
FRONT AND BACK COVER
page 1&2
page 3&4
page 5&6
page 7&8
page 9&10
page 11&12
page 13&14
zine back cover
