CHALLENGE
How can you use typography to express the meaning of distance and raise the public's awareness of individuals' emotions?
SOLUTION— DISTANCE BED SHEET SETS
Nowadays, many people will feel isolated or lonely due to many reasons. This project is meant to convey the emotions and meaning of the quote “distance seemed so distant” through the contradicted ways of treating the content and the products. The products of pillowcases, bedsheets and duvet-covers design are trying to showcase people’s complicated feelings through the graphic of extreme kerning of typography. The goal of this project is to deliver the main idea of feeling distant in both dark and bright modes by using opposite products and content (bed sheet sets usually represent secured, safe and sweet feeling, but the content is presenting the topic of distance). The product of bed sheet sets is trying to bring a sense of warmth and closeness to the audience and raise the public’s awareness of individuals’ emotions.
DESIGN TOUCH POINTS
Typography, Product Design
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